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Cognition & Strategy

Name: Cognition & Strategy
Brand: Emerald Publishing Limited
SKU: 9781784419462
Price: 950.84 RON
Availability: InStock

Autor: Giovanni Gavetti

Limbă:

Legare: Copertă tare

Editura: Emerald Publishing Limited

Disponibilitate: În depozitul extern

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950.84 lei

In this volume we explore leading research on the topic of business models that takes the demand sid...

Informații despre carte

Autor

Giovanni Gavetti

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

600

EAN

9781784419462

ISBN

178441946X

Enbook ID

09183224

Editura

Emerald Publishing Limited

Greutate

1012

Dimensiuni

236 x 163 x 50

Descriere completă

In this volume we explore leading research on the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with cognition and gives a better understanding of how managers frame business models, how they manipulate models, and the connections between framing and the real world. This cognitive dimension is a new departure for the literature; it allows a better understanding of the rapid evolution of ways to do business. The second part deals with business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes - in particular the critical question of how to achieve scale and scope, and the role of modularity in the cognitive and real worlds. Contributions come from established and emerging scholars in US, Europe and Asia.