Carte Coca-Globalization Robert J. Foster

Coca-Globalization

Following Soft Drinks from New York to New Guinea

Limbă: engleză
Legare: Copertă tare
Editura: Palgrave USA
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
296.72 lei
This book explores globalization through a historical and anthropological study of how familiar soft...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2008
Pagini
275
EAN
9780312238711
ISBN
0312238711
Enbook ID
04579762
Editura
Greutate
510
Dimensiuni
140 x 216 x 21

Descriere completă

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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