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Carte CHOOSING OUR FUTURES Peter Schwartz

CHOOSING OUR FUTURES

The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning

Autor: Peter Schwartz, James A Ogilvy, David Dennen
Limbă: engleză
Legare: Carte broșată
Editura: Independently published
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
91.04 lei
The majority of the essays in this volume were written during Ogilvy's involvement with Global Busin...

Informații despre carte

Autor
Peter Schwartz, James A Ogilvy, David Dennen
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2025
Pagini
484
EAN
9798267323093
Enbook ID
50551422
Editura
Independently published
Greutate
643
Dimensiuni
152 x 229 x 25

Descriere completă

The majority of the essays in this volume were written during Ogilvy's involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy's practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action.

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