Chinese Multinationals

Name: Chinese Multinationals
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789812835598
Price: 177.06 RON
Availability: InStock

Autor: Jean-Paul Larcon

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Editura: World Scientific Publishing Co Pte Ltd

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177.06 lei

This book examines the rise of Chinese companies in international markets during the last two decade...

Informații despre carte

Autor

Jean-Paul Larcon

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

300

EAN

9789812835598

ISBN

9812835598

Enbook ID

05069341

Editura

World Scientific Publishing Co Pte Ltd

Greutate

444

Dimensiuni

150 x 226 x 16

Descriere completă

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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