Changing Minds

Name: Changing Minds
Brand: Harvard Business Review Press
SKU: 9781422103296
Price: 133.98 RON
Availability: InStock

Autor: Howard Gardner

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Editura: Harvard Business Review Press

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133.98 lei

Think about the last time you tried to change someone's mind about something important: a voter's po...

Informații despre carte

Autor

Howard Gardner

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2006

Pagini

272

EAN

9781422103296

ISBN

1422103293

Enbook ID

04218579

Editura

Harvard Business Review Press

Greutate

282

Dimensiuni

138 x 209 x 19

Descriere completă

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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