Celebrity Fandom and Consumer Behaviour

Name: Celebrity Fandom and Consumer Behaviour
Brand: Springer Palgrave Macmillan
SKU: 9781137537485
Price: 890.64 RON
Availability: InStock

Autoethnographic Insights into the Life of a Fan

Autor: Markus Wohlfeil

Limbă:

Legare: Copertă tare

Editura: Springer Palgrave Macmillan

Disponibilitate: șansă 50%

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890.64 lei

This book explores the widespread consumption phenomenon of celebrity fandom and provides a detailed...

Informații despre carte

Autor

Markus Wohlfeil

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

288

EAN

9781137537485

ISBN

1137537485

Enbook ID

16010038

Editura

Springer Palgrave Macmillan

Dimensiuni

138 x 216

Descriere completă

This book explores the widespread consumption phenomenon of celebrity fandom and provides a detailed overview of its previous conceptualization across different academic fields. The chapters take the reader on a narrative journey into a consumer's parasocial fan relationship with an admired celebrity. Using thereby the author's autoethnographic account of his personal fan relationship with a film actress as a case study, this detailed study examines why consumers can become emotionally attached to a celebrity and how the parasocial fan relationship can add meaning to their life. By exploring the complex nature of consumer experiences, Celebrity Fandom and Consumer Behaviour uncovers the (para)social link between the celebrity and the individual consumer's personal desires. This book has an interdisciplinary appeal and will provide an insightful read to marketing scholars and researchers within the fields of consumer behaviour, celebrity and fan studies.

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Celebrity Fandom and Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

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Descriere completă

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