Category Management

Name: Category Management
Brand: VDM Verlag Dr. Müller
SKU: 9783639292992
Price: 253.69 RON
Availability: InStock

The Effective Way of Managing Retail Business

Autor: Sanuwar Rashid

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

253.69 lei

Today's fragmented and intensely competitive market place is the obstacle for retailers and supplier...

Informații despre carte

Autor

Sanuwar Rashid

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

EAN

9783639292992

Enbook ID

06836386

Editura

VDM Verlag Dr. Müller

Greutate

104

Dimensiuni

150 x 220 x 3

Descriere completă

Today's fragmented and intensely competitive market place is the obstacle for retailers and suppliers to do business in a traditional way. Even customers have never been more sophisticated. In this perspective, thousands of idea has already been brought though articles, journals and books and thousands of seminars has been hold to define a new way of managing business. Just as an tremendous heat and pressure create diamond, these uncertainties and competitive challenges has produced a new marketing ideas known as category management that offers an wealth of opportunity for those who can adopt with this systematic approach. In this book, some definition and structure-oriented phases as well as the challenging area of category management are mentioned. In the next step, a perfect scenario through different stages starting from zero is brought out to show how retailers and suppliers can overcome the power game and collaborate with each other. Finally I have shown that a trust worthy relationship, coupled with in-store implementation of category management, can create a win-win situation for both retailers and suppliers.

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Category Management

The Effective Way of Managing Retail Business

Informații despre carte

Descriere completă

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