Carte Case Studies in Service Innovation Linda A. Macaulay

Case Studies in Service Innovation

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
270.86 lei
Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in p...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2012
Pagini
234
EAN
9781461419716
ISBN
1461419719
Enbook ID
01427115
Greutate
550
Dimensiuni
160 x 239 x 18

Descriere completă

Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration of achievements with the intention of adding to the wider understanding of how service innovation develops. Each case presents a brief description of the context in which the innovation occurred, the opportunity that led to the innovation and an overview of the innovation itself, also addressing how success was measured, what success has been achieved to date and providing links to further information.§The book is organized around five major themes, each reflecting recognized sources of service innovation:§Business Model Innovation: new ways of creating, delivering or capturing economic, social, environmental and other types of value§The Organization in its Environment: an organization engaging beyond its own boundaries, with public private partnerships, sourcing knowledge externally, innovation networks, and open or distributed innovation§Innovation Management within an Organization: an organization actively encouraging innovation within its own boundaries using project teams, internal governance of innovation, and methods or tools that stimulate innovation§Process Innovation: changes in service design and delivery processes, such as consumer led innovation or consumers as part of the innovation process, service operations management, and educational processes§Technology Innovation: the use of technology, including ICT enabled innovation, ICTs that are themselves innovative and support the delivery of new services, new ICT services, new ways of delivering services associated with ICT products, and technology other than ICT

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