Carrefour in China

Name: Carrefour in China
Brand: Grin Publishing
SKU: 9783656181996
Price: 96.76 RON
Availability: InStock

The First Green Store Opening

Autor: Markus Slamanig

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Legare: Carte broșată

Editura: Grin Publishing

Disponibilitate: În depozitul extern

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96.76 lei

Seminar paper from the year 2012 in the subject Business economics - Trade and Distribution, printed...

Informații despre carte

Autor

Markus Slamanig

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

EAN

9783656181996

ISBN

3656181993

Enbook ID

01676058

Editura

Grin Publishing

Greutate

Dimensiuni

148 x 210 x 3

Descriere completă

Seminar paper from the year 2012 in the subject Business economics - Trade and Distribution, printed single-sided, grade: A, Florida International University, Modesto A. Maidique Campus, language: English, abstract: Carrefour entered China in 1995 with its first store opening in Beijing. It entered the market with the main objective to mix its modern western store concept with the local preferences; thus providing a store assortment mixed with Eastern and Western elements in food and design. A well-managed planning and careful management of operations, allowed Carrefour to become the number-one foreign retailer in China; consequently, China became the company s fifth largest market. This paper illustrates the challenges that Carrefour faced when deciding to open its first green store in China. Challenges were due to a limited time line, budget constraints, and constrained resources; the fast growing market and the high competition were making the situation even more difficult to handle. All these factors and other operational problems led to an increasing complexity for new project developments. This paper discusses this matter by analyzing the competition and operational environment, using the so-called Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based upon this analysis, an integrated strategy for go green is formulated; taken into account internal and external factors and forces.

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Carrefour in China

The First Green Store Opening

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