Campaign It!

Name: Campaign It!
Brand: Kogan Page Ltd
SKU: 9780749464202
Price: 250.99 RON
Availability: InStock

Autor: Alan Barnard, Chris Parker

Limbă:

Legare: Carte broșată

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

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250.99 lei

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling...

Informații despre carte

Autor

Alan Barnard, Chris Parker

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

240

EAN

9780749464202

ISBN

0749464208

Enbook ID

04418877

Editura

Kogan Page Ltd

Greutate

410

Dimensiuni

171 x 238 x 13

Descriere completă

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

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