Buying and Believing

Name: Buying and Believing
Brand: The University of Chicago Press
SKU: 9780226430416
Price: 229.31 RON
Availability: InStock

Sri Lankan Advertising and Consumers in a Transnational World

Autor: Steven Kemper

Limbă:

Legare: Carte broșată

Editura: The University of Chicago Press

Disponibilitate: În depozitul extern

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229.31 lei

Advertising is a central part of the global system of commerce and culture. Every day it exposes con...

Informații despre carte

Autor

Steven Kemper

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2001

Pagini

248

EAN

9780226430416

ISBN

0226430413

Enbook ID

04546368

Editura

The University of Chicago Press

Greutate

384

Dimensiuni

154 x 230 x 22

Descriere completă

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.

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Buying and Believing

Sri Lankan Advertising and Consumers in a Transnational World

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Descriere completă

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