Business Process Blueprinting

Name: Business Process Blueprinting
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658037284
Price: 424.14 RON
Availability: InStock

A Method for Customer-Oriented Business Process Modeling

Autor: Michael Hewing

Limbă:

Legare: Carte broșată

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

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424.14 lei

Though customer orientation is recommended in Business Process Management, current modeling methods...

Informații despre carte

Autor

Michael Hewing

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

229

EAN

9783658037284

ISBN

3658037288

Enbook ID

02094186

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

3251

Dimensiuni

148 x 210 x 212

Descriere completă

Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company s processes. To ensure a long-lasting requirement of a firm s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.

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Business Process Blueprinting

A Method for Customer-Oriented Business Process Modeling

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