Business Model

How to Develop New Products, Create Market Value and Make the Competition Irrelevant

Autor: Alexander Chernev

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Legare: Carte broșată

Editura: Cerebellum Press

Disponibilitate: În depozitul extern

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New product success is often attributed to intuition. Yet, while some products born from intuition d...

Informații despre carte

Autor

Alexander Chernev

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

170

EAN

9781936572458

ISBN

1936572451

Enbook ID

15979011

Editura

Cerebellum Press

Greutate

336

Dimensiuni

190 x 234 x 19

Descriere completă

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value. This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success. The business model framework outlined in this book applies to a wide range of companies-startups and established enterprises, consumer packaged goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, packaged-goods manufacturers and value-added service providers, nonprofit organizations and profit-driven companies. Practical, actionable, and succinct, The Business Model is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about building great products that create market value and disrupt industries.

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Business Model

How to Develop New Products, Create Market Value and Make the Competition Irrelevant

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