engleză
The construction industry has spent two decades, and a fortune, getting technology wrong - not because it bought the wrong tools, but because it kept answering the wrong question.
This book is about the right one.
Most books on digital construction are really about software. This one is not. Drawing on thirty years inside the industry, Jimi Clarke argues that BIM, digitalisation, and now artificial intelligence were never really about the technology at all. They are about managing information and risk well enough to run a better business - to win more work, waste less, and protect your margin, your reputation, and your peace of mind.
Written in plain English for business owners, directors, and decision-makers - you do not need to be technical - it turns the front-of-the-box promises around and reads you the back.
Inside, you'll find:
If you have ever signed off an expensive system and then quietly wondered, a year later, why nothing actually improved - this book explains why, and what to do instead.
It's the back of the box. Read it before the contract.
