Building Media Relationships

How to Establish, Maintain, and Develop Long-Term Relationships with the Media

Autor: Susan Sommers

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Legare: Carte broșată

Editura: Oxford University Press, Canada

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Media and public relations is a growing field and programs dedicated to the discipline are offered i...

Informații despre carte

Autor

Susan Sommers

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

224

EAN

9780195426953

ISBN

0195426959

Enbook ID

04519502

Editura

Oxford University Press, Canada

Greutate

436

Dimensiuni

184 x 317 x 319

Descriere completă

Media and public relations is a growing field and programs dedicated to the discipline are offered in several colleges and continuing education programs across the country. Within communications and marketing programs, courses dedicated to media relations are often required to complete the program. In addition, many journalism students also enter the field of media relations upon graduation, and courses can be found in those programs as well. A successful media relations program is the most powerful, cost-effective tool a company can utilize to create an identity or raise a profile; build trust, goodwill, and support; generate sales and raise funds; position themselves as an authority; attract new clients, customers, employees, sponsors and donors; encourage attendance at events; and manage crises. Media relations involve committing to a long-term, comprehensive program, executing the program, and evaluating the results. Susan Sommers has written a book on how to work professionally and productively with the media.This book is designed for anyone who is responsible for generating media understanding and coverage for any corporation, organization, non-profit, or small business, regardless of size or scope. It provides tips, information, and exercises on all aspects of a media relations campaign.

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Building Media Relationships

How to Establish, Maintain, and Develop Long-Term Relationships with the Media

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