Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value

Name: Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value
Brand: John Wiley & Sons Inc
SKU: 9781118085868
Price: 248.63 RON
Availability: InStock

Autor: Adrian Sargeant, Elaine Jay

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Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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248.63 lei

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the f...

Informații despre carte

Autor

Adrian Sargeant, Elaine Jay

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

224

EAN

9781118085868

ISBN

1118085868

Enbook ID

04949834

Editura

John Wiley & Sons Inc

Greutate

440

Dimensiuni

237 x 191 x 12

Descriere completă

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

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Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value

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Descriere completă

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