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Carte Building a Brand Image Through Electronic Customer Relationship Management Arshi Naim

Building a Brand Image Through Electronic Customer Relationship Management

Autor: Arshi Naim, Sandeep Kumar Kautish
Limbă: engleză
Legare: Copertă tare
Editura: IGI Global
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
1 320.93 lei
Effective e-customer relationship management is imperative for increasing customer satisfaction, onl...

Informații despre carte

Autor
Arshi Naim, Sandeep Kumar Kautish
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2022
Pagini
315
EAN
9781668453865
Enbook ID
41482012
Editura
IGI Global
Greutate
932
Dimensiuni
216 x 279 x 26

Descriere completă

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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