Broken Promises

Name: Broken Promises
Brand: Harvard Business Review Press
SKU: 9780875846545
Price: 112.23 RON
Availability: InStock

Unconventional View of What Went Wrong at IBM

Autor: G.Bruce Friesen

Limbă:

Legare: Copertă tare

Editura: Harvard Business Review Press

Disponibilitate: șansă 50%

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112.23 lei

Mills and Friesen examine what caused IBM to experience major financial losses and the need to reduc...

Informații despre carte

Autor

G.Bruce Friesen

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1996

Pagini

224

EAN

9780875846545

ISBN

9780875846545

Enbook ID

06465056

Editura

Harvard Business Review Press

Greutate

500

Dimensiuni

162 x 240 x 22

Descriere completă

Mills and Friesen examine what caused IBM to experience major financial losses and the need to reduce its staff by half. Virtually overnight, IBM went from being one of the most respected firms in the world to one widely condemned. This book describes how the company's violation of two well-established contracts led to its most serious problems. The first was its long-standing relationship with customers, where the implicit agreement was IBM's guarantee of high-quality technology and close-service support. The second was between IBM and its employees, with the implicit commitment to employee security. When IBM abrogated both contracts in the 1980s, its business began to fall apart. Quinn and Friesen describe IBM's experience in terms of broader historical and contextual patterns, and they look at the strategic tasks that IBM now confronts during its comeback. "Mills and Friesen argue their case cogently and clearly."-Washington Post Book World "Chock-full of penetrating analysis."-National Productivity Review "This insightful book is highly recommended for business executives."--Choice

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Broken Promises

Unconventional View of What Went Wrong at IBM

Informații despre carte

Descriere completă

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