Broadcast Television

Name: Broadcast Television
Brand: Peter Lang Publishing Inc
SKU: 9780820488363
Price: 437.4 RON
Availability: InStock

A Complete Guide to the Industry

Autor: Walter McDowell

Limbă:

Legare: Copertă tare

Editura: Peter Lang Publishing Inc

Disponibilitate: În depozitul extern

Expediem în 10-13 zile

437.40 lei

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen rati...

Informații despre carte

Autor

Walter McDowell

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2006

Pagini

163

EAN

9780820488363

ISBN

9780820488363

Enbook ID

10019538

Editura

Peter Lang Publishing Inc

Greutate

462

Dimensiuni

236 x 159 x 16

Descriere completă

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

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Broadcast Television

A Complete Guide to the Industry

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Descriere completă

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