British Newspaper Industry

Name: British Newspaper Industry
Brand: PALGRAVE MACMILLAN
SKU: 9781137568960
Price: 284.56 RON
Availability: InStock

The Future of the Regional Press

Autor: John Hill

Limbă:

Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern

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284.56 lei

It is never very obvious to spectators of the newspaper business just why it is that the industry ha...

Informații despre carte

Autor

John Hill

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

241

EAN

9781137568960

ISBN

1137568968

Enbook ID

09390337

Editura

PALGRAVE MACMILLAN

Greutate

472

Dimensiuni

223 x 148 x 20

Descriere completă

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

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British Newspaper Industry

The Future of the Regional Press

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Descriere completă

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