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Carte Bright Modernity Regina Lee Blaszczyk

Bright Modernity

Color, Commerce, and Consumer Culture

Autor: Regina Lee Blaszczyk, Uwe Spiekermann
Limbă: engleză
Legare: Carte broșată
Editura: Springer International Publishing AG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
794.75 lei
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western con...

Informații despre carte

Autor
Regina Lee Blaszczyk, Uwe Spiekermann
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
287
EAN
9783319844817
Enbook ID
21374388
Editura
Springer International Publishing AG
Greutate
4569
Dimensiuni
155 x 235 x 17

Descriere completă

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

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