Bright Modernity

Name: Bright Modernity
Brand: Springer International Publishing AG
SKU: 9783319507446
Price: 793.89 RON
Availability: InStock

Autor: Regina Lee Blaszczyk, Uwe Spiekermann

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Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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Color is a visible technology that invisibly connects so many puzzling aspects of modern Western con...

Informații despre carte

Autor

Regina Lee Blaszczyk, Uwe Spiekermann

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

287

EAN

9783319507446

ISBN

9783319507446

Enbook ID

15460062

Editura

Springer International Publishing AG

Greutate

610

Dimensiuni

247 x 165 x 22

Descriere completă

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

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