Bridging the Culture Gap

A Practical Guide to International Business Communication

Autor: Penny Carte, Chris Fox

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Legare: Carte broșată

Editura: Kogan Page

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As globalization continues to gathers momentum, the contact between business people from other count...

Informații despre carte

Autor

Penny Carte, Chris Fox

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

216

EAN

9780749452742

ISBN

0749452749

Enbook ID

04675227

Editura

Kogan Page

Greutate

348

Dimensiuni

156 x 231 x 13

Descriere completă

As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of "Bridging the Culture Gap", written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, "Bridging the Culture Gap" will ensure that your cultural awareness antennae are well tuned.

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Bridging the Culture Gap

A Practical Guide to International Business Communication

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