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Carte Bridging Mass Customization & Open Innovation Henry Chesbrough

Bridging Mass Customization & Open Innovation

Autor: Henry Chesbrough
Limbă: engleză
Legare: Carte broșată
Editura: Lulu.com
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
468.50 lei
This book documents the results of the 2011 World Conference on Mass Customization, Personalization,...

Informații despre carte

Autor
Henry Chesbrough
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
90
EAN
9781471630231
ISBN
1471630234
Enbook ID
42154427
Editura
Lulu.com
Greutate
251
Dimensiuni
216 x 280 x 5

Descriere completă

This book documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley. It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full-text papers.

The objective of the MCPC 2011 has been to engage business leaders, academics, and reflected consultants in a discussion to bridge the topics of Mass Customization & Open Innovation.

While developed separately and founded in different theoretical and conceptual backgrounds, mass customization and open innovation are closely linked and can benefit from a broader exchange between both schools of thought.

Explore more than 2500 pages of slides, videos and papers on the recent research on mass customization and open innovation.

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