Carte Brands and Gaming David Nichols

Brands and Gaming

The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Limbă: engleză
Legare: Copertă tare
Editura: Palgrave USA
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
298.40 lei
The computer gaming industry is bigger than the film and music industries and is growing faster than...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2005
Pagini
168
EAN
9781403998972
ISBN
1403998973
Enbook ID
04778019
Editura
Greutate
424
Dimensiuni
160 x 240 x 15

Descriere completă

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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