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Brands and Gaming

Name: Brands and Gaming
Brand: Palgrave USA
SKU: 9781403998972
Price: 298.4 RON
Availability: InStock

The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Autor: David Nichols, Tom Farrand, Tom Rowley, Matt Avery

Limbă:

Legare: Copertă tare

Editura: Palgrave USA

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

298.40 lei

The computer gaming industry is bigger than the film and music industries and is growing faster than...

Informații despre carte

Autor

David Nichols, Tom Farrand, Tom Rowley, Matt Avery

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2005

Pagini

168

EAN

9781403998972

ISBN

1403998973

Enbook ID

04778019

Editura

Palgrave USA

Greutate

424

Dimensiuni

160 x 240 x 15

Descriere completă

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development