Carte Brandjack Langley Quentin

Brandjack

Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
60.46 lei
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communi...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2014
Pagini
307
EAN
9781137375353
ISBN
1137375353
Enbook ID
02262017
Greutate
514
Dimensiuni
137 x 224 x 23

Descriere completă

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

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