Branding Offshore Programs in China

Name: Branding Offshore Programs in China
Brand: VDM Verlag Dr. Müller
SKU: 9783639194371
Price: 304.74 RON
Availability: InStock

Implications for Global Educators

Autor: Jianyao Li

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

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304.74 lei

Offshore programs have become increasingly popular in countries that are experiencing rapid economic...

Informații despre carte

Autor

Jianyao Li

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

144

EAN

9783639194371

Enbook ID

06827523

Editura

VDM Verlag Dr. Müller

Greutate

231

Dimensiuni

150 x 220 x 9

Descriere completă

Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students'' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China.

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Branding Offshore Programs in China

Implications for Global Educators

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