Carte Branding Cities Stephanie Hemelryk Donald

Branding Cities

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
1 243.79 lei
Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a press...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2008
Pagini
192
EAN
9780415965262
ISBN
9780415965262
Enbook ID
06673188
Greutate
496
Dimensiuni
155 x 237 x 19

Descriere completă

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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