Carte Branding: A Very Short Introduction Robert Jones

Branding: A Very Short Introduction

Autor: Robert Jones
Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
57.57 lei
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones dis...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2017
Pagini
160
EAN
9780198749912
ISBN
9780198749912
Enbook ID
14282990
Greutate
144
Dimensiuni
174 x 111 x 10

Descriere completă

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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