Branded Content

Name: Branded Content
Brand: Anim Publishing
SKU: 9786138188353
Price: 652.16 RON
Availability: InStock

Autor: Norton Fausto Garfield

Limbă:

Legare: Carte broșată

Editura: Anim Publishing

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

652.16 lei

Please note that the content of this book primarily consists of articles available from Wikipedia or...

Informații despre carte

Autor

Norton Fausto Garfield

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

EAN

9786138188353

ISBN

6138188357

Enbook ID

06899619

Editura

Anim Publishing

Greutate

136

Dimensiuni

152 x 229 x 5

Descriere completă

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.

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