Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 9780820474656
Price: 255.05 RON
Availability: InStock

Autor: COSGROVE

Limbă:

Legare: Carte broșată

Editura: Peter Lang Publishing Inc

Disponibilitate: La editor doar la comandă

Expediem în 17-27 zile

255.05 lei

This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Informații despre carte

Autor

COSGROVE

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2007

Pagini

364

EAN

9780820474656

ISBN

9780820474656

Enbook ID

01209293

Editura

Peter Lang Publishing Inc

Greutate

506

Dimensiuni

229 x 154 x 20

Descriere completă

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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