Brand Valuation

Name: Brand Valuation
Brand: Taylor & Francis Ltd
SKU: 9781138616899
Price: 371.42 RON
Availability: InStock

Autor: Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,

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Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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371.42 lei

Brand Valuation sets out the economics and finance factors explaining the value and volatility of br...

Informații despre carte

Autor

Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

184

EAN

9781138616899

ISBN

9781138616899

Enbook ID

19196103

Editura

Taylor & Francis Ltd

Greutate

300

Dimensiuni

227 x 152 x 21

Descriere completă

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

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Brand Valuation

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