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Carte Brand Triad Bill Nissim

Brand Triad

Toolbox for Strategic Brand Assessment and Repositioning

Autor: Bill Nissim
Limbă: engleză
Legare: Carte broșată
Editura: iUniverse
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
64.97 lei
Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consci...

Informații despre carte

Autor
Bill Nissim
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
132
EAN
9780595525843
ISBN
9780595525843
Enbook ID
07372705
Editura
iUniverse
Greutate
198
Dimensiuni
141 x 216 x 9

Descriere completă

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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