Brand Together

Name: Brand Together
Brand: Kogan Page Ltd
SKU: 9780749463250
Price: 242.78 RON
Availability: InStock

Autor: Nicholas Ind

Limbă:

Legare: Carte broșată

Editura: Kogan Page Ltd

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

242.78 lei

Any business that wants to continue growing has to consider new ways of developing and engaging with...

Informații despre carte

Autor

Nicholas Ind

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

184

EAN

9780749463250

ISBN

0749463252

Enbook ID

04449326

Editura

Kogan Page Ltd

Greutate

287

Dimensiuni

234 x 157 x 10

Descriere completă

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. "Brand Together" will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. "Brand Together" will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.

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