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Brand Loyalty and Consumer Behavior

Name: Brand Loyalty and Consumer Behavior
Brand: Taylor & Francis Ltd
SKU: 9781041145004
Price: 1109.47 RON
Availability: InStock

Generation Z in Central and Eastern Europe

Autor: Elwira Gross-Gniot, Maciej Debski, Ewa Szkudlarek

Limbă:

Legare: Copertă tare

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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1 109.47 lei

The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by a...

Informații despre carte

Autor

Elwira Gross-Gniot, Maciej Debski, Ewa Szkudlarek

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2026

Pagini

184

EAN

9781041145004

Enbook ID

51145416

Editura

Taylor & Francis Ltd

Greutate

457

Dimensiuni

156 x 234

Descriere completă

The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.