Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

Name: Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity
Brand: John Wiley & Sons Inc
SKU: 9781118555835
Price: 249.42 RON
Availability: InStock

Autor: Nathalie Laidler Kylande

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrit...

Informații despre carte

Autor

Nathalie Laidler Kylande

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

240

EAN

9781118555835

ISBN

111855583X

Enbook ID

01994900

Editura

John Wiley & Sons Inc

Greutate

464

Dimensiuni

163 x 235 x 21

Descriere completă

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

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Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

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