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Carte Brand Fans Aaron C. T. Smith

Brand Fans

Lessons from the World's Greatest Sporting Brands

Autor: Aaron C. T. Smith, Constantino Stavros, Kate Westberg
Limbă: engleză
Legare: Copertă tare
Editura: Springer International Publishing AG
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
795.96 lei
Combining the latest branding research with a diverse range of powerful case examples, this book rev...

Informații despre carte

Autor
Aaron C. T. Smith, Constantino Stavros, Kate Westberg
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
249
EAN
9783319488530
ISBN
3319488538
Enbook ID
15194706
Editura
Springer International Publishing AG
Greutate
4401
Dimensiuni
148 x 210 x 21

Descriere completă

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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