Brand Equity

Name: Brand Equity
Brand: VDM Verlag
SKU: 9783639264203
Price: 235.36 RON
Availability: InStock

Consumer Based Brand Equity In Practice

Autor: Marko Simovic

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

235.36 lei

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbia...

Informații despre carte

Autor

Marko Simovic

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

EAN

9783639264203

ISBN

3639264207

Enbook ID

06833747

Editura

VDM Verlag

Greutate

150

Dimensiuni

152 x 229 x 7

Descriere completă

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.

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Brand Equity

Consumer Based Brand Equity In Practice

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