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Carte Brand Design Andreas Baetzgen

Brand Design

Strategien für die digitale Welt

Autor: Andreas Baetzgen
Limbă: germană
Legare: Carte broșată
Editura: Schäffer-Poeschel
Disponibilitate: În depozitul extern
Expediem în 3-6 zile
303.76 lei
Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Ma...

Informații despre carte

Autor
Andreas Baetzgen
Limbă
germană
Legare
Carte - Carte broșată
Publicat
2017
Pagini
402
EAN
9783791039176
ISBN
3791039172
Enbook ID
18640855
Editura
Schäffer-Poeschel
Greutate
1114
Dimensiuni
176 x 30 x 244

Descriere completă

Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Marke im Markt. Aber gelten die Codes auch in der digitalen Welt? Wie gelingt es einer Marke, sich der medienspezifischen Ästhetik von Facebook, Instagram, Pinterest und Snapchat anzupassen? Was passiert, wenn Menschen im Internet der Dinge durch Sprache und Bewegung interagieren? Das Handbuch beleuchtet alle Aspekte der aktuellen Herausforderungen. Im Mittelpunkt steht der Know-how-Transfer: Neben neuesten Erkenntnissen aus der Konsumentenforschung werden innovative Lösungen und Best Cases von von ausgewiesenen Experten praxisnah und fundiert erläutert. Die Themen : Kommunikationsdesign Corporate Design Experience Design Screendesign Strategisches Markenmanagement

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