Boundary Spanning Elements and the Marketing Function in Organizations

Name: Boundary Spanning Elements and the Marketing Function in Organizations
Brand: Springer International Publishing AG
SKU: 9783319350165
Price: 275.77 RON
Availability: InStock

Concepts and Empirical Studies

Autor: Neeru Malhotra, Keyoor Purani, Sunil Sahadev

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Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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This book presents current research on boundary spanning elements. The editors bring together extant...

Informații despre carte

Autor

Neeru Malhotra, Keyoor Purani, Sunil Sahadev

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

173

EAN

9783319350165

ISBN

3319350161

Enbook ID

15193316

Editura

Springer International Publishing AG

Greutate

2818

Dimensiuni

155 x 235 x 11

Descriere completă

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Informații despre carte

Descriere completă

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