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China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia. Asia keeps evolving and so it's reasonable that a guide such as this should too. This edition of Big in Asia has been comprehensively updated to reflect new realities in Asia. Plus five new strategies have been added: there's a comparison of China with India, with analysis of the relative merits of each as places to set up and do business; strategies that look at the role of women in Asian business as managers and valuable employees; tips on how to localise a foreign-owned venture; analysis of outsourcing business processes to and in Asia; and strategies on how to build a profile in the Asian marketplace.
