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Carte Big Data and Analytics Vincenzo Morabito

Big Data and Analytics

Strategic and Organizational Impacts

Autor: Vincenzo Morabito
Limbă: engleză
Legare: Carte broșată
Editura: Springer International Publishing AG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
271.68 lei
This book presents and discusses the main strategic and organizational challenges posed by Big Data...

Informații despre carte

Autor
Vincenzo Morabito
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
183
EAN
9783319364766
ISBN
3319364766
Enbook ID
15193775
Editura
Springer International Publishing AG
Greutate
336
Dimensiuni
234 x 157 x 15

Descriere completă

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

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