Big Brown

Name: Big Brown
Brand: John Wiley & Sons Inc
SKU: 9780787994020
Price: 105.15 RON
Availability: InStock

The Untold Story of UPS

Autor: Greg Niemann

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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Although its brown vans are on every block and its delivery service reaches more than 200 countries,...

Informații despre carte

Autor

Greg Niemann

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2007

Pagini

256

EAN

9780787994020

ISBN

0787994022

Enbook ID

04921416

Editura

John Wiley & Sons Inc

Greutate

546

Dimensiuni

162 x 235 x 15

Descriere completă

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.

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Big Brown

The Untold Story of UPS

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