Carte Better by Design Paul Jarvis

Better by Design

Autor: Paul Jarvis
Limbă: engleză
Legare: Carte broșată
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
103.80 lei
Airlines are competitive and complex businesses and great airlines don't just happen. In British Air...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2015
Pagini
160
EAN
9781445642833
ISBN
1445642832
Enbook ID
05326020
Greutate
526
Dimensiuni
163 x 245 x 16

Descriere completă

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

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