Carte Behind Ethical Consumption Gianluigi Guido

Behind Ethical Consumption

Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

Limbă: engleză
Legare: Carte broșată
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
448.22 lei
This book presents five related studies, each dealing with the issue of the motivations behind ethic...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2009
Pagini
183
EAN
9783034300957
ISBN
9783034300957
Enbook ID
10019229
Greutate
292
Dimensiuni
305 x 153 x 13

Descriere completă

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

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