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Carte Basics Advertising 03: Ideation Nik Mahon

Basics Advertising 03: Ideation

Autor: Nik Mahon
Limbă: franceză
Legare: Carte broșată
Editura: Bloomsbury Publishing
Disponibilitate: La editor doar la comandă
Expediem în 17-26 zile
207.33 lei
Idea generation is arguably the most vital part of the advertising process - and can be the most dem...

Informații despre carte

Autor
Nik Mahon
Limbă
franceză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
184
EAN
9782940411504
ISBN
2940411506
Enbook ID
04384890
Editura
Bloomsbury Publishing
Greutate
504
Dimensiuni
160 x 228 x 17

Descriere completă

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

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