Bank 3.0

Name: Bank 3.0
Brand: John Wiley & Sons Inc
SKU: 9781118589632
Price: 194.9 RON
Availability: PreOrder

Why Banking Is No Longer Somewhere You Go But Something You Do

Autor: Brett King

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: Nou în așteptare

Termenul este necunoscut

194.90 lei

The first edition of BANK 2.0--#1 on Amazon's bestseller list for banking and finance in the US, UK,...

Informații despre carte

Autor

Brett King

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

360

EAN

9781118589632

ISBN

1118589637

Enbook ID

04951721

Editura

John Wiley & Sons Inc

Greutate

666

Dimensiuni

157 x 234 x 36

Descriere completă

The first edition of BANK 2.0--#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months--took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments--from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.""On the Web and on Mobile, the customer isn't king--he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice.""Gerry McGovern, author of "Killer Web Content"

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Bank 3.0

Why Banking Is No Longer Somewhere You Go But Something You Do

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