Balanced Brand

Name: Balanced Brand
Brand: John Wiley & Sons Inc
SKU: 9780787983093
Price: 124.79 RON
Availability: InStock

How to Balance the Stakeholder Forces That Can Make Or Break Your Business

Autor: John Foley, Julie Kendrick

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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124.79 lei

Companies usually assume if their sales are good, then their brand and reputation must be strong. Bu...

Informații despre carte

Autor

John Foley, Julie Kendrick

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2006

Pagini

208

EAN

9780787983093

ISBN

0787983098

Enbook ID

04921192

Editura

John Wiley & Sons Inc

Greutate

474

Dimensiuni

161 x 235 x 19

Descriere completă

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the "BalancedBrand System", which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. "BalancedBrand" identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.

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Balanced Brand

How to Balance the Stakeholder Forces That Can Make Or Break Your Business

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