Carte Automotive Management Jens Diehlmann

Automotive Management

Navigating the next decade of auto industry transformation

Limbă: engleză
Legare: Copertă tare
Editura: De Gruyter
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
393.74 lei
The authors point out the entire business orientated automotive value chain. With regard to the fina...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2013
Pagini
268
EAN
9783486723328
ISBN
3486723324
Enbook ID
01531803
Editura
Greutate
638
Dimensiuni
170 x 240 x 22

Descriere completă

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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