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Augmented Reality Applications

Name: Augmented Reality Applications
Brand: LAP Lambert Academic Publishing
SKU: 9783330045477
Price: 143.97 RON
Availability: InStock

For B2C Marketing and Communications Strategies

Autor: Dina Joory

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

143.97 lei

For the last few years, technologies for implementing augmented reality for smartphones applications...

Informații despre carte

Autor

Dina Joory

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

124

EAN

9783330045477

Enbook ID

15980213

Editura

LAP Lambert Academic Publishing

Greutate

203

Dimensiuni

150 x 220 x 7

Descriere completă

For the last few years, technologies for implementing augmented reality for smartphones applications have been developed, and are now more and more dedicated to consumers' entertainment and services. Nowadays, all the new technologies and devices allow us to always be in contact with virtual and even augmented realities. But many consumers still aren't familiar with these new technologies, even though they already have a smartphone in their pockets. So many things could be accomplished with AR applications in many fields: health, tourism, gaming, informative prospects, retailing, education, training etc. Augmented reality and new technologies for smartphone's applications can allow companies and brands to create enriching consumers' new experiences with an entertaining storytelling to influence them in their daily behaviors and purchases.This book, therefore, provides strategic recommendations and smart advice for industries and companies to create and promote an AR mobile app with a marketing and communication vision.The analysis should help shed some light on this new and exciting augmented reality environment, and should be especially useful to professionals in Communications.

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Augmented Reality Applications

For B2C Marketing and Communications Strategies

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Descriere completă

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